Eric Hirshberg is may be known by you, his work on television is pretty good.
Eric appointed as Chief Executive Officer at Activision publishing company today. Information on this is revealed by IGN. Eric was the man behind creating Sony’s now famous ‘Kevin Butler’ and ‘Marcus PSP’ campaigns, he ran the campaigns by heading a marketing and advertising agency situated in Deutsch LA.

After spending 13 years leading the company, Hirshberg will now handle Activision’s studio and product development as well as marketing activities. He is going to start his job this September.

“What we proved with the Kevin Butler campaign is with one creative idea, you can sell a diversity of products from God of War and LittleBigPlanet as well as a Blu-ray player and a movie download service,” Eric said.
Kevin Butler and Marcus PSP are two famous and successful campaign and not a big one but a little reason behind selling products of Sony. After considering the work and experience of Eric Hirshberg, it won’t be wrong to say that Eric will do his job perfectly in Activision.

We wish Eric all the best for his future work.