Metroid: Other M is a video game in development by Team Ninja and Nintendo SPD Production Group 1 (collectively called “Project M”) for the Wii. It was announced by Nintendo of America president and CEO Reggie Fils-Aime and a trailer was briefly shown during the Electronic Entertainment Expo 2009. The game features gameplay in both first- and third-person perspectives. Fils-Aime stated that Metroid: Other M would “take you deeper into Samus’ story”, and also noted that the game would be a return to the style of the traditional series as opposed to the Prime series, though the game would have a “harder edge”. The game was originally set to be released on June 27, 2010, but was later delayed to August 31. It is also scheduled for release in Japan and Australia on September 2, 2010, and in Europe on September 3, 2010. A demo was playable at the Nintendo Media Summit in San Francisco in February 2010. The game was also at E3 2010 as a playable demo.

Nintendo has announced that they will promote the game’s European release with an advertising campaign, showing television ads on terrestrial and satellite channels. The ads, alongside with other trailers for the game, are also set to appear in cinemas nationwide throughout September, as well as science fiction-based websites. The campaign will start on August 20, 2010, two weeks prior to the European release

Metroid:Other M Trailer

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